A lot of the gurus will say video is in. You’ve got to do video.
I say to my clients, if your natural state is not to be in front of a camera, but you’re brilliant at writing – that’s how you show up on social media, because there’s no point in actually getting in front of a video if it makes you nervous and you can’t cope. It’s not for you. You find it overwhelming.
Why would you make a fool of yourself? I just don’t get that.
I have a different idea around authenticity. For me, it’s really getting people to feel your authenticity based on all of those attributes that make up your brand.