Personal branding is about becoming famous?
When you hear the words personal brand, what comes to your mind?
I think that many people confuse personal branding with being famous, but that couldn’t be further from the truth. A personal brand is you as the business.
You see, even the most famous artists are a business. Consumers who purchase their songs or watch their movies become their advocates. A business owner who wants to be the go-to person in their niche is no different.
Despite this, so many people want fame simply because they want fame. Those that want fame all have one common theme: they all want to be on stage and motivate others.
How do I know? I know because they reach out to me all the time. I ask them one very important question: what do you do that will transform people, and who do you want to serve?
Not one person has been able to give me a clear, common sense answer. I often redirect them because what they’re really looking for is an agent in Hollywood, not someone like me.
Fame is not for the faint-hearted. It comes with great responsibility, and it requires a business and a strategic mindset.
The issue with most people on social media is that they are too busy counting their social currency instead of learning how to turn their efforts into real currency.
About Mary Henderson
Mary is a Transformational Leader and an internationally recognized Personal Branding and Online Business Specialist.
Mary helps Industry Experts systemize, digitalize and commercialize their knowledge, wisdom and skills into a scalable and profitable online business and brand so they become an authority in their niche.
Mary has 22+ years of experience building 7 and 8 figure businesses and high-performance sales teams in the IT sector. She also has 15 years of experience delivering online solutions for large and small businesses. She has been featured in many publications and is regarded as a thought leader in the Digital sector.
Mary’s point of difference is that she fuses business strategy, technology and spirituality into her approach because she believes humans are multi-faceted and success starts on the inside. This approach results in profound transformation.
When you engage Mary, you access 40,000+ hours of knowledge, wisdom and experience in Personal Branding, client profiling, lead generation strategies, online course development, sales leadership, content strategy, digital acumen and personal development.
Mary embraces technology and social media in a big way, and her followers are growing daily.
Mary is a heart-centred, compassionate, tenacious entrepreneur who thrives on human transformation and witnessing people fulfil their dreams. Connect with Mary on LinkedIn and on Facebook.