When you hear the words personal brand, what comes to your mind?

I think that many people confuse personal branding with being famous, but that couldn’t be further from the truth.  A personal brand is you as the business.

You see, even the most famous artists are a business.  Consumers who purchase their songs or watch their movies become their advocates.  A business owner who wants to be the go-to person in their niche is no different.

Despite this, so many people want fame simply because they want fame.  Those that want fame all have one common theme: they all want to be on stage and motivate others.

How do I know? I know because they reach out to me all the time.  I ask them one very important question: what do you do that will transform people, and who do you want to serve?

Not one person has been able to give me a clear, common sense answer. I often redirect them because what they’re really looking for is an agent in Hollywood, not someone like me.

Fame is not for the faint-hearted. It comes with great responsibility, and it requires a business and a strategic mindset.

The issue with most people on social media is that they are too busy counting their social currency instead of learning how to turn their efforts into real currency.