It takes 60 touchpoints for a prospect to trust me. 60.
Trust is all I’m after – not sales. There are a lot of touchpoints required to gain that trust.
You can’t create success by hoping that you’re going to be found. That doesn’t exist anymore. Most people don’t have a network offline, let alone online, so that’s a problem.
To be seen and be heard on platforms like LinkedIn, Instagram, Facebook, or even offline, you need to be known as the go-to specialist.
As for me, I want to be known as somebody who understands how to commercialize personal brands and digitalized knowledge into profitable and scalable online businesses. That’s all I talk about, and I’ve built my brand reputation in that space only.
I don’t want to be a little bit of everything. There’s enough business for Mary, and I’m happy staying in that lane.
We have to put ourselves out there, and we have to decide what we want to be known for – our one problem that we can solve.