Done For You · By application only

You'll either be a has-been or the go-to

The coaching and consulting industry has changed. There isn't much room left in between. And the shift isn't about visibility. It's about how your solution gets delivered.

You hand me the inventory. I build the asset.

Building tech since 2005 · Working with industry experts since 2015
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$5,000 USD per month · Minimum three months
Deliverables agreed together every month
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The shift

Your clients don't want more information

They have no capacity left to take it in. None. They've done the courses, they've saved the frameworks, they've got a folder of things they'll never open. What they want now is one of two things.

Done for them
Done with them

That's it. That's the whole market.

Which means a course won't work, and neither will selling your time by the hour or the session. Both of those hand the client the job of implementing it themselves, and implementing it themselves is precisely the thing they no longer have the bandwidth for.

Done-for-you and done-with-you are a completely different build. They need a system underneath them: frameworks, diagnostics, a defined sequence that produces an outcome. You cannot deliver either one off the back of a course or a calendar.

That's what I build

I take what's in your head and turn it into a signature system with frameworks, diagnostics and AI instructions that deliver outcomes. Then I repackage the offer and build everything you need to sell it to the people who are actually looking for it.

Your signature system with modules, lessons, scripts, frameworks, diagnostic tools, workbooks and bespoke AI instructions
Sales assets, content, website overhaul and sales pages, ready to upload
Lead magnets that aren't webinars: software applications that give your prospects instant gratification
Multiple revenue streams from one codified asset, so you become a category of one

And you own all of it. Every asset, every framework, every AI instruction. Everything I build for you, you 100% own. It's your IP.

Who this is for

You serve your clients.
I do the heavy lifting

Let me describe your last eighteen months and you tell me how close I get.

You changed your positioning. Then you changed it again. There's a folder on your desktop with three versions of an offer in it and you can't remember which one you were happiest with.

You blocked out four days in January to finally build the thing properly. You got through day one and a half before a client needed something.

You've bought the course on offers, the one on funnels, the one on messaging. You've watched maybe a third of one of them, and you already knew most of it.

You've done the mindset work. The belief work. The healing work. Quite a lot of it, actually, and you're not sorry you did, but you're also aware that none of it built you an asset.

And the whole time, you've been delivering brilliantly for clients who keep telling other people about you.

That's the bit that makes it maddening. The expertise was never the problem. It's that codifying it properly takes months you'd rather spend doing the work you're actually good at.

So you've got two options. Build it yourself with someone guiding you. Or hand it over and have it built. This page is for the second one.

This is for you if

You're an established expert with real proof behind you. Twenty or thirty years of it, and you know exactly what you're good at. You want the asset without spending your own months on the build, and you're ready to hand over the inventory of your thinking and let somebody who does this for a living deliver the finished product.

This is not for you if

You want to learn the process and build it with your own hands. I'll happily point you to the right option on our call. Or you're early in your career and still working out what you're selling; this isn't the right place to start.

What gets done for you

The entire build.
Delivered finished

It starts with your signature system, because that's the asset everything else is built on and it's the only part nobody can copy. Every month after that, we agree the deliverables on a 1:1 call, you provide the input, and I take it from there. Across the retainer, that can include:

Methodology

Your thinking extracted and codified into the methodology everything else is built on.

Market validation

Deep research into the core solution, the core customer and the core messaging, backed with evidence rather than assumption.

Signature program

The full program with every framework, module and lesson, built to deliver outcomes rather than information.

AI instructions & diagnostics

Bespoke AI instructions and diagnostic tools built around your IP, not somebody else's template.

Websites & software tools

Sales pages, websites and software tools designed and built to carry your brand.

Content & articles

Long form articles and marketing content, with images, written in your voice for your buyers.

Masterclasses

Scripts and slide decks that let buyers get to know how you think and move them to act.

B2B pitch decks

Proposals and pitch decks built on buyer psychology, designed to win corporate rooms.

LinkedIn overhaul

A complete rebuild of your profile so it positions you as the authority you already are.

Mary Henderson
Why me

I see what others don't

I go considerably deeper than anyone else in this space. Deeper research, deeper extraction, deeper understanding of the core solution, the core customer and the core messaging. Then I connect all of it and hand you a finished product rather than a pile of parts.

I came out of software before I came into this work. I built tech from 2005 and sold a company in 2012, and the discipline came with me: you never build until the diagnosis is complete. That's why every engagement starts with extraction and validation rather than assets. Most people build first and go looking for the market afterwards, which is why the world is full of beautifully produced things nobody wants.

And here's the part I'd want to know if I were you. I have exactly two offers. A done-with-you cohort, and this. Same system underneath both.

That's not a coincidence, it's the model I build for my clients. One codified asset, delivered more than one way. I'm not selling you something I haven't done myself.

You still provide the input. Once you've handed me the inventory, I take over.

How it works

Three steps. No guesswork

01

The 1:1 call

Required, and it's a real conversation rather than a pitch. This is bespoke, so we agree exactly what gets delivered before anything starts.

02

You hand over the inventory

Your knowledge, your experience, your materials. I need the input data, and structured sessions make that painless rather than another thing on your list.

03

I take over

The research, the build, the assets, the delivery. Finished work arrives against the brief we agreed, every month.

The investment
$5,000 USD / month
Minimum three months

A bespoke monthly retainer. Deliverables agreed together on a 1:1 call, scoped to your brief, and delivered finished. No packages, no templates, no surprises.

Three months is the minimum because extraction, validation and build can't be compressed further without cutting one of them, and cutting any one of them is why most commercial assets fail. Most clients continue beyond it. That's when we start building the additional revenue layers.

Book your 1:1 call
I take a small number of clients at a time, because I do this work myself
One more thing

If this resonates but the budget doesn't

If what you have read on this page resonates with you but you have a budget constraint, I have a done-with-you option. Book a 1:1 call with me and we can discuss the best option for you.

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