When I work with an individual or a team, I start with reverse engineering their story. Within that story lies gifts, talents, traits, values, passions & dreams. This is the internal process of Personal Branding. Part two is to reverse engineer their professional timeline to identify skills, traits & processes - 'what they know for sure'. This is the external process and this information is then used to form a solution. Once the internal & external elements are clarified & defined, part three is implementation & positioning. The image below outlines the internal & external moving parts that must merge into one coherent proposition.