Information can be copied. Experts who have little else to offer will be drowned out by all the noise in today’s crowded digital economy. Your wisdom can never be copied.
As an industry expert, you have worked a minimum of 40 hours a week for approximately the last 20 years in a particular specialisation. So let’s say the total hours you have worked per year would be 1,760 hours based on a 52-week year when you take holidays and leave into account.
Did you know if you multiply the 1,760 hours per year that you have worked by the number of years you’ve been in that industry (20 years), that’s going to give you a total of 35,200 hours? 35,200 hours multiplied by $100 per hour gives you a value of $3,520,000. That is what your wisdom is worth.
It is your currency and the starting point for you to become an authority. You need to approach your specialisation from the mindset of it being a part of your DNA. The solution is ingrained inside of you. You are sitting on 7 figures in terms of your accumulated intellectual currency.
You can answer any question pertaining to your area of expertise and find a solution to almost any problem because that is who you are. That is your soul print. The work you do to solve problems is how you make change in the world.
I have spent 15+ years mastering the creation of entire coaching and consulting businesses from end to end, including systemising knowledge, wisdom and skills, digitalising assets, creating ecstatic branding experiences, executing layered lead generation strategies, marketing and sales.