About MARY HENDERSON

Most business coaches will teach you frameworks. Mary Henderson builds them FOR you.
Known globally as The Monetisation and Implementation Queen, Mary is the founder of The IncubAItor, an end-to-end implementation system that helps industry experts with 20-30 years of experience stop learning and start monetising in 4 weeks, not 6 months.
Here’s what makes Mary different.
Twenty-five years ago, she built a 7-figure software company and founded two tech startups. Her background in technology and sales taught her how to create frameworks and systems that solve complex problems. But today, frameworks look different. They’re not PDFs or templates you implement later. They’re smart data prompts. CustomGPTs. AI-powered tools.
And Mary knows how to build them because she’s been building systems for a quarter century.
But her real breakthrough came when she walked away from seven figures, took a 12-month sabbatical, and discovered what she calls Energy Intelligence – the missing piece that explains why some people succeed with strategy while others burn out. She learned that your external revenue is a direct reflection of your internal energetic state. That strategy without alignment doesn’t create success; it creates exhaustion.
When she returned, everything changed. She started working with industry experts – brilliant people with 20-30 years of experience, making $50K-$80 per year, while coaches half their age made $200K+. She saw the pattern: they were drowning in frameworks, exhausted from learning, undermonetised despite their genius.
That’s when she built The IncubAItor.
Not another coaching program. An implementation system.
Here’s Mary’s unfair advantage: she’s multi-faceted. Everything she teaches, she’s embodied for 25 years – Energy Intelligence, converting intellectual property into monetisable solutions and systems, sales, marketing, and content strategy. She doesn’t just teach theory. She builds the systems with you.
Her clients don’t spend months “figuring out how” to do anything. Mary has converted every moving part of business building into AI master data prompts ready for immediate implementation. Your offer validation. Your sales infrastructure. Your content strategy. Your CustomGPT. Your outreach systems.
All built. In 4 weeks. Ready to monetise.
Mary has worked with hundreds of industry experts across the world – 90% of her clients are outside Australia. She’s a LinkedIn Top Voice for her expertise, and she’s recognised internationally for one thing: getting results in the shortest time possible.
But here’s what her clients say matters most: Mary makes them fall in love with the journey, not just the destination. She’s passionate about her community and serves them at the highest level – not with hand-holding, but with solutions. She’s a critical thinker who moves fast, tests and tweaks until you find the middle ground, and refuses to let brilliant people stay undermonetised.
Her promise is simple: outcomes and results. Not information that gets buried.
This is The Wisdom Economy. Where 20+ years of experience isn’t outdated, it’s intellectual property. Where we don’t teach frameworks, we build monetisation systems, where wisdom becomes currency.
Mary refuses to let brilliant people stay undermonetised. She refuses to let wisdom go to waste.
Her mission? Prove that your best years in business are ahead of you, not behind you.
Ladies and gentlemen, The Monetisation and Implementation Queen – Mary Henderson.







