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THE FUTURE BELONGS TO SYSTEM OWNERS, NOT SERVICE PROVIDERS

In an AI economy, expertise alone is no longer scarce.
Execution is cheaper. Information is abundant. Services are easily compared.

What is scarce is coherent systems – infrastructure that turns judgement, experience, and decision-making into something the market can adopt.

That’s the difference between:

  • selling what you do
  • and owning what you built

The IncubAItor exists to future-proof experienced professionals in an AI economy by helping them build a category-of-one system – not a service, not a job description wrapped in consulting language, and not another set of tactics.

The IncubAItor connects all the moving parts in one system so you can:

  • validate demand
  • build the assets
  • position it correctly
  • and start monetising within 30 days

This is not coaching.
It’s not consulting advice.
And it’s not AI prompts.

THIS IS BUSINESS INFRASTRUCTURE – NOT ADVICE

The IncubAItor is a complete operating system for turning your expertise into sellable business infrastructure, so you stop competing on price and start building something valuable, defensible, and scalable.

WHY SMART PEOPLE STILL END UP SELLING SERVICES

EXPERIENCE IS NOT THE PROBLEM. STRUCTURE IS.

Most experienced professionals aren’t stuck because they lack skill, confidence, or intelligence.

They’re stuck because they’ve never been shown how to translate judgement, decision-making, and lived experience into a coherent system that the market can adopt.

So they default to what’s familiar:

  • selling time
  • selling expertise as support
  • selling consulting wrapped in different language

In an AI economy, that creates a structural disadvantage.

Execution is cheaper.
Information is abundant.
And services are always compared.

Without a system, even great expertise becomes interchangeable, and price pressure becomes inevitable.

WHY MORE STRATEGY WON’T FIX THIS

YOU DON’T NEED MORE TACTICS. YOU NEED A DIFFERENT MODEL.

Most programs try to solve this by adding:

  • more frameworks
  • more tactics
  • more content
  • more AI prompts

But none of that changes what you’re selling.

You still end up being the product: your time, your availability, your delivery.

The real shift is moving from service-provider thinking (tasks) to system-owner thinking (architecture).

That requires one integrated approach that connects:

  • validation (before building)
  • system design (so it’s adoptable)
  • asset creation (so it’s sellable)
  • positioning (so it’s clear)
  • monetisation (so it converts)

That’s what The IncubAItor is built to do – so you can stop selling labour and start selling infrastructure that supports:

  • $20K+ monthly retainers
  • $5K+ cohorts
  • enterprise engagements

Not because it’s “premium”… but because it’s structurally different.

WHAT YOU BUILD IN 30 DAYS

THIS IS NOT A PROGRAM. IT’S A SYSTEM DESIGN OUTPUT.

The IncubAItor is built around one outcome:

By the end of 30 days, you don’t just have ideas or direction, you have a complete, validated system you can monetise.

Not theory.
Not concepts.
Not “next steps”.

Actual business infrastructure.

THE THREE CORE ASSETS YOU BUILD

Inside The IncubAItor, you design three interconnected assets that together form a single operating system.

1. THE SYSTEM DESIGN

This is the architecture.

You translate your judgement, decision-making, and lived experience into a clear system that solves a real business problem and can be adopted by the market.

This becomes:

  • your methodology
  • your systems framework
  • and the backbone of your signature intellectual property

This is where you stop being the product.

2. THE MARKET-VALIDATED COMMERCIAL MODEL

Before anything is sold, it’s validated.

You pressure-test demand, refine the language, and confirm there is a real buyer so you’re not guessing or building in isolation.

From this process, you walk away with:

  • a clear sales and market plan
  • a defined LinkedIn positioning and content strategy
  • a B2B pitch deck for enterprise conversations
  • a B2C pitch deck for cohorts or productised offers

Everything is built to support the same system, not disconnected offers.

3. THE MONETISATION INFRASTRUCTURE

Once the system is designed and validated, you build the commercial pathways around it.

This is where your system becomes:

  • a signature methodology
  • a retainable or licensable asset
  • a cohort-based offer
  • or embedded infrastructure inside client organisations

You’re no longer selling effort. You’re selling an asset.

WHY THIS WORKS IN AN AI ECONOMY

AI compresses execution.
It does not replace judgement.

The IncubAItor is designed around that reality.

You’re not learning how to do more tasks with AI.
You’re learning how to structure your intelligence so AI supports execution without making you interchangeable.

BY THE END OF 30 DAYS

You leave with:

  • a system you own
  • a methodology and framework
  • a signature program
  • sales, market, and LinkedIn strategy
  • B2B and B2C pitch decks
  • and infrastructure that doesn’t rely on selling your time

This is what allows experienced professionals to stop competing on price and start building category-of-one businesses in an AI economy.

WHO THIS IS FOR (AND WHO IT ISN’T)

THIS IS FOR SERIOUS OPERATORS, NOT CURIOUS BROWSERS

The IncubAItor is designed for experienced professionals who already know how to execute — and are now ready to own infrastructure.

It’s for people who:

  • have real-world experience, judgement, and credibility
  • have outgrown selling time, effort, or advice
  • understand that AI is changing how value is created and priced
  • want to build a category-of-one system, not another offer
  • are prepared to make structural decisions, not cosmetic changes

Most participants come from:

  • senior roles in B2B or enterprise environments
  • consulting, advisory, or specialist service backgrounds
  • founders who’ve hit a revenue ceiling selling services

They’re not looking for motivation. They’re looking for leverage.

THIS IS NOT FOR YOU IF…

The IncubAItor is not a fit if you:

  • are early-stage or still figuring out what you want to do
  • want tactics, prompts, or shortcuts
  • are looking for coaching, accountability, or mindset work
  • prefer consuming information over implementing decisions
  • want to “improve” a service instead of replacing the model

If you want someone to tell you what to post, what to say, or what tool to use, this isn’t it.

This work assumes:

  • high standards
  • decisiveness
  • and a willingness to stop repeating what no longer works

A NON-NEGOTIABLE STANDARD

The IncubAItor works because participants are willing to:

  • stop selling themselves
  • stop hiding behind expertise
  • and commit to building a system the market can actually adopt

If you’re ready to make that shift, the system will meet you.

If not, this won’t feel comfortable, and that’s by design.


NEXT INCUBAITOR STARTS: MON, 30TH OF MARCH, 2026 [Aust EST]

Next 4 Week IncubAItor Cohort
Starts: Monday, 30TH OF MARCH 2026
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You Have Three Options to Choose From That Suit Your Budget & Needs…

  • You think it’s useless to start your own business because nobody cares about entrepreneurs who aren’t beautiful and young. 
  • You constantly find yourself giving knowledge away for free, when deep down you know it has more value. 
  • You want to create an impact in the world, but don’t know where to start.
  • Your expertise remains hidden and under-monetised. 
  • You have done many femme courses and mindset coaching calls, but still feel irrelevant. 
  • You have years of experience that can be applied to a coaching or consulting business, but you don’t want to take the risk in case you don’t succeed. 
  • You have a lot more to offer than what you are doing right now.
  • You want to belong to a tribe of women who are already leveraging their knowledge, wisdom and skills to have successful 7-8 figure businesses. 

If you answered YES to any of the above, let me show you another way.

HUMAN LABOUR + DIGITAL LABOUR

Mary Henderson - Hero Program to Make Money While You Sleep

Service providers sell labour, even when it’s dressed up as strategy or expertise.

That means value is tied to:

  • availability
  • effort
  • delivery
  • and personal involvement

In an AI economy, that model always compresses.

System owners sell infrastructure.

Infrastructure is adopted, not consumed. It creates dependency, not comparison. And it scales without relying on time.

The IncubAItor is designed to move you from:

  • selling what you do, to
  • owning what you built

This is the structural shift that allows experienced professionals to command:

  • $20K+ monthly retainers
  • $5K+ cohort pricing
  • enterprise-level engagements

Not because it’s premium, but because it’s architecturally different.

WHAT THIS LOOKS LIKE IN PRACTICE

In practice, this doesn’t mean doing more.

It means changing what sits at the centre of your business.

Instead of:

  • selling access to you
  • custom delivery every time
  • explaining your value repeatedly

You lead with:

  • a system that defines the problem
  • a framework buyers recognise
  • a methodology that can be adopted
  • and infrastructure that supports scale

For some clients, this becomes a retained system embedded inside organisations.

For others, it anchors a signature program or cohort.

For others, it becomes licensed IP or advisory infrastructure.

The delivery model changes. The system stays the same.

That’s the leverage.

Mary Henderson - Hero Program Accelerator to Make Money While You Sleep

AI IS NOT THE PRODUCT. IT’S THE MULTIPLIER.

Mary Henderson Story - Online Business Coach - Hero Program Accelerator to Make Money While You Sleep

The IncubAItor is not an AI program.

AI is not what you sell.
AI is not the value.
AI is not the differentiator.

AI is a multiplier.

When there is no system, AI accelerates noise.
When there is a system, AI accelerates leverage.

Inside The IncubAItor, AI is used to support execution after the system exists, never to replace judgement, decision-making, or expertise.

This is why prompt-based offers collapse.

They optimise tasks without changing structure.

The IncubAItor does the opposite.
It structures intelligence first, then uses AI to scale it.

That’s what makes the system durable in an AI economy.

DOES THIS WORK IF I SELL TO INDIVIDUALS?

Yes, because systems are market-agnostic.

The IncubAItor is not designed around who you sell to.
It’s designed around what you sell.

Whether your buyers are:

  • individuals
  • founders
  • leadership teams
  • or enterprises

The system remains the asset.

That’s why it works for:

  • B2B retainers
  • B2C one-on-one clients or cohorts
  • advisory engagements
  • and hybrid models

You’re not scaling people. You’re scaling infrastructure.

Mary Henderson - Hero Program Accelerator to Make Money While You Sleep

IDENTITYOS – THE INTERNAL OPERATING SYSTEM

Mary Henderson Story - Online Business Coach - Hero Program Accelerator to Make Money While You Sleep

SYSTEMS FAIL WHEN THE INTERNAL OPERATING SYSTEM IS OUTDATED

Most experienced professionals don’t struggle because they lack skill, intelligence, or capability.

They struggle because they’re trying to build a $500K+ consulting or advisory business using an internal operating system designed for employment, not ownership.

Scarcity conditioning.
Corporate performance wiring.
Risk-avoidant decision-making.
Permission-based authority.

Those programs don’t disappear just because someone becomes independent.

And when they’re left unaddressed, they quietly cap:

  • pricing decisions
  • visibility
  • authority
  • speed of execution
  • and the ability to sell infrastructure instead of labour

You can’t future-proof a business in an AI economy while running internal logic built for a different game.

IDENTITYOS IS NOT MINDSET WORK

IdentityOS is not coaching.
It’s not therapy.
And it’s not personal development.

It is an internal operating system audit and reset designed to ensure the external system you build can actually run.

Inside IdentityOS, you identify and remove:

  • internal programs that keep you selling effort instead of assets
  • decision patterns that limit scale
  • inherited performance rules that no longer apply

This work is direct, practical, and execution-focused.

Because high performers don’t need motivation.
They need internal alignment that supports the level they’re building for.

WHY IDENTITYOS IS NON-NEGOTIABLE IN THE INCUBAITOR

The IncubAItor builds external infrastructure.

IdentityOS ensures that infrastructure is not undermined by outdated internal logic.

Without this step:

  • systems stall
  • pricing collapses under pressure
  • authority fractures
  • and execution becomes inconsistent

With it:

  • decisions stabilise
  • pricing holds
  • visibility feels natural
  • and implementation accelerates

This is why IdentityOS sits at the front of the IncubAItor, not as “inner work,” but as execution insurance.

HOW IT INTEGRATES WITH THE SYSTEM

IdentityOS is not a parallel process.
It is embedded directly into system design.

It ensures:

  • the assets you build are aligned with how you actually operate
  • the system you sell is one you can confidently stand behind
  • and the business you’re creating doesn’t require you to override yourself to maintain it

This is what allows experienced operators to stop forcing growth and start sustaining it.

Gina Riley, is a career transformation coach who has built a multiple 6-figure business with a waiting list based on developing a system that delivers results in 6 weeks.

What Makes The IncubAItor Different:

Most programs give you information and hope you implement it.
Modules. Videos. Workbooks. Templates. Then they send you off to “figure it out alone.

The IncubAItor is completely different.


We start with IDENTITY.
Week 1 is IdentityOS. 7 layers that upgrade your internal operating system.Because strategy doesn’t work when your identity can’t hold it. Identity first. Always.


Then we BUILD WITH YOU.

We build it together. Your offer. Your avatar. Your content. Your AI systems. Your sales infrastructure. The AI frameworks are already built. The systems are done. You don’t start from scratch. You don’t figure it out alone. You customise & implement what’s already been proven to work.

THIS IS WHAT OTHER PEOPLE SAY ABOUT THE INCUBAITOR

Deepa is an Executive Leadership Coach and Works with C-Suites in Fortune 500 Companies. She Created Another Revenue Layer in Her Business by Converting Her Signature Program, Into an Online Cohort to Serve Emerging Leaders…

INSIDE THE INCUBAITOR: 4 WEEKS THAT REPLACE 4 YEARS

Here’s How The IncubAItor Works: (This is a 4 week live online group intensive – virtual, not face-to-face)

Week 1: Identity + Asset Creation

WEEK 1: CORE ASSET DEFINITION & MARKET VALIDATION – THIS IS WHERE THE SYSTEM IS BUILT AND PROVEN

Week 1 is the most critical phase of The IncubAItor.

Because there is no way to build a $500K+ consulting or advisory business while operating from:

  • a scarce corporate mindset
  • inherited performance conditioning
  • or internal programs designed for employment, not ownership

Before infrastructure is built externally, internal interference is removed.

IDENTITYOS: REMOVING INTERNAL CONSTRAINTS TO SCALE

In Week 1, you step into IdentityOS, not as personal development, but as execution reliability.

You identify and neutralise the internal programs that quietly cap decision-making, pricing, visibility, and authority.

This is non-negotiable.

High performers don’t fail because they lack capability.
They stall because they try to build new structures on top of old operating systems.

IdentityOS ensures the system you’re about to build isn’t sabotaged by outdated internal logic.

THE HUMAN INTELLIGENCE FRAMEWORK

Once internal alignment is stabilised, you complete the Human Intelligence Framework.

This framework extracts and structures:

  • judgement
  • decision-making logic
  • pattern recognition
  • edge-case expertise
  • lived experience

From this, three core system assets are designed.

These assets form the backbone of your system – what you will eventually sell as infrastructure, not services.

INVESTOR-GRADE MARKET VALIDATION

This is where The IncubAItor moves into a category of one.

Your system is not just defined, it is validated at depth.

In Week 1, you complete a full market validation analysis, including:

competitor analysis

  • gap analysis
  • avatar and buying-cycle analysis
  • demand validation
  • refinement of the core asset

The result is a comprehensive commercial analysis – typically 100+ pages that documents:

  • why the system exists
  • who it is for
  • where it sits in the market
  • and how it creates value

This analysis is of a standard that can be:

  • handed to enterprise stakeholders
  • reviewed by senior decision-makers
  • or presented to private equity or strategic partners

This is not marketing research. It is commercial due diligence.

OUTCOME OF WEEK 1

By the end of Week 1, you have:

  • internal constraints removed
  • a defined system architecture
  • three core assets identified
  • a validated market opportunity
  • and a commercial analysis that proves demand

You are no longer guessing. You are no longer positioning hypothetically.

You are building on validated ground.

Week 2: POSITIONING, AUTHORITY & MARKET ENTRY

THIS IS WHERE THE SYSTEM ENTERS THE MARKET

By the time Week 2 begins, the hardest work is already done.

You are no longer:

  • guessing what to sell
  • testing ideas in public
  • or shaping offers in isolation

You are bringing a validated system into the market and that changes everything.

Week 2 is about how the system is perceived, not how loud you are.

AUTHORITY POSITIONING (NOT PERSONAL BRANDING)

This is where your positioning is rebuilt around system ownership.

Your LinkedIn profile is not optimised for visibility or engagement.
It is structured to signal:

  • authority
  • clarity
  • and commercial relevance

The market needs to immediately understand:

  • what system you own
  • who it is for
  • and why it exists

This is not influence. It is signal control.

MARKET ENTRY LOGIC (NOT OUTREACH TACTICS)

Once positioning is clear, market entry becomes precise.

Instead of generic outreach or content blasts, you design:

  • a defined entry point for high-intent buyers
  • language aligned to buying cycles
  • conversation pathways that pre-frame the system

This is where:

  • the right buyers self-select
  • conversations start at the right altitude
  • and price resistance drops before it appears

No scripts. No spam. No persuasion theatre.

ALIGNING THE SYSTEM TO THE BUYER’S WORLD

Week 2 also ensures your system fits naturally into the environments your buyers operate in.

That includes:

  • how enterprise buyers evaluate risk
  • how B2B decision-makers justify spend
  • how individuals adopt infrastructure

Your system is positioned so it can be:

  • retained
  • embedded
  • licensed
  • or adopted without friction

OUTCOME OF WEEK 2

By the end of Week 2, you have:

  • authority positioning anchored to a validated system
  • a clear market entry strategy
  • messaging aligned to real buying behaviour
  • and a presence that attracts serious conversations

You are no longer explaining yourself. The system does the work.

Week 3: DEMAND CREATION & SIGNAL CONTROL

THIS IS WHERE THE SYSTEM STARTS ATTRACTING BUYERS

By Week 3, you are no longer “launching.”

You have:

  • a validated core system
  • clear authority positioning
  • and a market entry logic designed for serious buyers

Now the job is not to convince. It’s to control how demand forms.

Week 3 is where visibility becomes leverage, not noise.

LLM SIGNAL STRATEGY (NOT CONTENT CREATION)

This is where most people misunderstand what’s happening in the market.

Content does not convert because it’s clever.
It converts because it sends the right signals to:

  • buyers
  • platforms
  • and increasingly, LLMs

In Week 3, you design an LLM-aligned signal strategy so your system is understood correctly without explanation or persuasion.

This ensures:

  • the right people see you
  • the wrong people ignore you
  • and conversations start at the right altitude

This is not about posting more. It’s about being interpreted correctly.

PRE-SOLD CONVERSATIONS

Because the system is already clear, demand forms differently.

Buyers come into conversations:

  • understanding what you own
  • recognising the system
  • and accepting the price logic

You’re no longer justifying value. You’re evaluating fit.

This is where selling stops feeling like selling.

OUTCOME OF WEEK 3

By the end of Week 3, you have:

  • demand forming around the system
  • conversations initiated by signal, not pressure
  • authority that compounds without effort
  • and momentum that carries into monetisation

Nothing here relies on hustle. Everything relies on structure.

Week 4: SYSTEM FINALISATION & MONETISATION

THIS IS WHERE THE SYSTEM BECOMES COMMERCIAL

By Week 4, nothing is conceptual.

You are not:

  • exploring ideas
  • refining positioning
  • or building in theory

You are finalising a system that is ready to be sold, retained, or embedded.

Week 4 is about locking the system into forms the market can buy, adopt, and justify internally.

FINALISING THE SYSTEM AS AN ASSET

This is where your system is formalised into:

  • a clear methodology
  • a defined systems framework
  • and a signature program or infrastructure offer

Everything is documented, structured, and packaged so the value lives outside of you.

You are no longer the delivery mechanism. The system is.

COMMERCIAL PATHWAYS (B2B + B2C)

Once the system is finalised, you build the commercial pathways around it.

Depending on your market, this includes:

  • B2B and/or B2C pitch decks that sell the system, not your time
  • a sales page (where relevant) that positions the system as infrastructure
  • a DiagnosticGPT or equivalent entry point that qualifies buyers and pre-frames value

Each pathway points back to the same core system.

No fragmentation. No disconnected offers.

SALES READINESS WITHOUT PERFORMANCE

By the end of Week 4:

  • pricing logic is clear
  • conversations start at the right altitude
  • and buyers understand what they are buying

There is no “selling yourself.” There is no convincing.

You are offering system adoption, not services.

OUTCOME OF WEEK 4

By the end of Week 4, you have:

  • a completed system you own
  • monetisation pathways aligned to that system
  • sales and positioning assets ready to deploy
  • and infrastructure that supports retainers, cohorts, or enterprise adoption

You are no longer preparing to monetise. You are ready to.

WHY THE 30-DAY SYSTEM WORKS

The IncubAItor doesn’t move fast because it rushes.

It moves fast because:

  • the system is validated before it’s built
  • the market is aligned before it’s sold
  • and monetisation is structural, not emotional

That’s how experienced operators build businesses that last.

THIS IS THE TOTAL VALUE OF THE INCUBAITOR

What you walk away with…

  • IdentityOS – 7-layer internal operating system upgrade ($2,000 standalone value)
  • Codified expertise structured into a commercial asset that you own (validated with evidence)
  • High-intent buyer targeting (LinkedIn Boolean search strings)
  • Implementation systems that save you months and even years
  • Instructional AI frameworks (10K-20K words) – my IP given to you – generate offers, sales pages, LinkedIn, content strategy in hours
  • CustomGPTs and diagnostic AI tools
  • End-to-end sales and marketing implementation plan
  • LinkedIn profile optimised for the LLM
  • Content frameworks designed for buyers only that have been tried and tested
  • 12 months access to The Online Academy (with updates)
  • Lifetime WhatsApp community support
  • 4 weeks of intense group coaching (1:1 available as an add-on)
  • All my Canva templates

Investment: From $5,000 USD (3-payment plan available)

TOTAL VALUE: $24,000

Hear Maryia’s Experience…

Hear Alidia’s Experience…

Hear Falguni’s Experience…

Hear Kathy’s Experience…

I’M NOT A COACH. I’M THE ARCHITECT BEHIND THE SYSTEM.

Online Business Coach Mary Henderson - Hero Program Accelerator to Make Money While You Sleep

I didn’t build The IncubAItor from theory, trends, or recycled frameworks.

I built it from two decades of building real businesses and 13 years of deprogramming the internal patterns that stop high performers from implementing what they already know.

Most people can’t monetise because they’re trying to scale:

  • a service model that keeps them interchangeable

  • with an internal operating system built for employment, not ownership

The IncubAItor solves both.

It merges:

  • an external operating system (system design, market validation, positioning, monetisation), with
  • an internal operating system (IdentityOS) so execution is reliable and the system actually runs.

That’s why my clients don’t buy advice. They adopt infrastructure.

WHAT YOU OWN AFTER 30 DAYS

After 30 days inside The IncubAItor, clients don’t leave with ideas, notes, or inspiration.

They leave owning a complete future proof system.

Specifically:

  • A validated core system built from their judgement, experience, and decision-making
  • A defined methodology and systems framework they can sell as infrastructure
  • Three core assets extracted from their human intelligence
  • A full investor-grade market validation analysis proving demand, positioning, and market gap
  • Clear B2B and/or B2C monetisation pathways aligned to that system
  • Sales, market, and LinkedIn positioning designed for authority, not visibility
  • Pitch assets that sell the system, not their time
  • Infrastructure that supports retainers, cohorts, or enterprise adoption

Most importantly, they are no longer operating as a service provider.

They leave as a system owner with something the market can adopt, justify, and pay for.

That’s the difference.

Mary Henderson - Hero Program Accelerator to Make Money While You Sleep

THERE ARE NO BONUSES. THIS IS THE SYSTEM.

Online Business Coach Mary Henderson - Hero Program Accelerator to Make Money While You Sleep

You’re not investing in extra calls, templates, or “added value.”

You’re investing in a complete operating system that connects:

  • internal execution reliability (IdentityOS)
  • external system design, validation, and monetisation
  • and the assets required to sell infrastructure, not services

Bonuses create distraction.
Systems create leverage.

This work is intentionally lean, structured, and outcome-driven — because the goal isn’t to consume more.
It’s to own something you can monetise and reuse.


NEXT INCUBAITOR STARTS: 30TH OF MARCH, 2026 [Aust EST]

Next 4 Week IncubAItor Cohort
Starts: Monday, 30TH OF MARCH 2026
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You Have Three Options to Choose From That Suit Your Budget & Needs…

The Next IncubAItor Starts:

Sydney, Australia Mon, 30 Mar 2026 at 8:00 am AEDT
Eastern Time, ET Sun, 29 Mar 2026 at 5:00 pm EDT
Pacific Time, PT Sun, 29 Mar 2026 at 2:00 pm PDT
Mountain Time, MT Sun, 29 Mar 2026 at 3:00 pm MDT
Central Time, CT Sun, 29 Mar 2026 at 4:00 pm CDT
London, United Kingdom Sun, 29 Mar 2026 at 10:00 pm BST
Singapore, Singapore Mon, 30 Mar 2026 at 5:00 am SGT

Inside The IncubAItor, You’ll Learn How To:

Upgrade your identity to the $500K+ version of you

Create CustomGPTs you can sell as solutions to B2B clients for $15K+
Convert your core solution into a book or keynote presentation
Become a thought leader on LinkedIn or LinkedIn Top Voice
Master LinkedIn from profile optimisation to content to outreach
Build an online academy and self-study programs on demand
Build a sales funnel in hours, not weeks
Create a content strategy geared toward buyers only, not tyre-kickers
The focus inside The IncubAItor is identity, monetisation and implementation. Period.

TOTAL VALUE: $24,000

Frequently Asked Questions

Do I gain immediate access to the system upon enrollment?
Yes, once your payment is processed, you will receive an email with your login details, granting you immediate access to the program.
How long do I have access to the system?
You will have access to the system for a full 12-month period, during which you will receive all updates to ensure your learning experience remains current.

Are the lessons in the system supported by video tutorials?
Absolutely. Each lesson is accompanied by a detailed video tutorial that explains the ‘why,’ ‘what,’ and ‘how’ of each topic, making it feel as if I am sitting right beside you.

Who should consider enrolling in this program?
This program is ideal for motivated coaches, consultants, industry experts, and service-based business owners who are serious about establishing themselves as leading authorities and want to scale their business.

Who might not benefit from this program?
This system is not suited for individuals looking for quick, effortless success. It requires dedication and consistent effort to apply the knowledge and achieve significant results.

What makes this coaching program stand out?
First and foremost, The IncubAItor focuses on identity first and strategy and implementation second. Our program focuses on strategic, results-oriented frameworks rather than outdated digital marketing tactics. This is an end-to-end solution to turn your genius into a service offering, an online education business and a sought-after brand.

Are there additional costs after enrollment?
The initial investment covers full access to the online program. However, all third-party services, such as Canva, Learning Management System platform, hosting, domain names are not included. There is an annuity fee after the 12 months expire – if you want to continue accessing the online academy. This is optional.

What do I get if I opt-in for the additional 3 or 6 x 1:1 coaching package?
From past experience, about 40% of our clients upgrade to work with Mary on a 1:1 basis. This package is perfect if you want a done-for-you option to help with CustomGPTs, market analysis and validation, sales strategy and content strategy specific to your expertise and your audience. If you are technophobic, this package will fast-track your results because Mary works at lightning speed and technology is her love language.

Can I benefit from this program if I have a minimal social media following?
Definitely. Our approach focuses on advanced content and marketing strategies that do not rely on how many followers you have.

Is prior qualification necessary to join the program?
No specific qualifications are required, just your professional expertise and commitment. Our system is designed to enhance and leverage your inherent authority.


Is IdentityOS a modality?
IdentityOS is an educational program focused on identity transformation, personal development, and business strategy. It is NOT a substitute for professional medical, health, or mental health services.
IdentityOS does not provide:
Medical advice, diagnosis, or treatment
Mental health counseling or therapy
Psychological services or clinical intervention
Health-related recommendations or prescriptions
If you are experiencing mental health concerns, psychological distress, or any medical condition, please consult with a qualified healthcare professional, licensed therapist, or medical doctor before participating in this program.
IdentityOS is not intended to diagnose, treat, cure, or prevent any disease or medical condition.

Do I get support?
Yes, absolutely. This is a 4-week group coaching, plus lifetime support in a private WhatsApp Group where you can ask questions and get support from me and others. This is a place where I offer micro-coaching on a daily basis and share updates or information that you need to know. You can add one-to-one coaching if you feel you need more.

Do you offer a payment plan?
There is an option for three monthly payments on the checkout page.

Does Mary facilitate the weekly group coaching calls and the one-to-one coaching?
100% YES.

When does the next 4 week cohort start?

Sydney, Australia Mon, 30 Mar 2026 at 8:00 am AEDT
Eastern Time, ET Sun, 29 Mar 2026 at 5:00 pm EDT
Pacific Time, PT Sun, 29 Mar 2026 at 2:00 pm PDT
Mountain Time, MT Sun, 29 Mar 2026 at 3:00 pm MDT
Central Time, CT Sun, 29 Mar 2026 at 4:00 pm CDT
London, United Kingdom Sun, 29 Mar 2026 at 10:00 pm BST
Singapore, Singapore Mon, 30 Mar 2026 at 5:00 am SGT

Refund Policy:
Refunds are not available for this program. Upon payment, you gain immediate and full access to our comprehensive frameworks and systems, which represent the culmination of nearly 24 years of dedicated development and expertise. We encourage you to carefully consider if this program aligns with your needs and financial situation before enrolling. For those opting for the split payment option, please note that failing to complete your second payment will result in immediate termination of your access to the online program and removal from the WhatsApp support group.