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Turn Your Expertise Into an Asset That Pays You for Life

The Incubator is not a course. It’s not a mastermind. It’s not a funnel-hacking formula.

It’s a 4-week intensive that helps you build a real business asset from your intellectual property, so you can stop winging it and start selling to serious buyers.

By Week 5, you’ll walk away with:

  • A commercial product you can license, pitch, or sell
  • A clear business model that scales
  • A full in depth research on your avatars
  • A buyer-ready brand that commands respect
  • A sales and marketing plan bespoke to your business and ideal buyer

If you’re a corporate leader, coach, or consultant who’s done with hype and hungry for results, you’re in the right place.

From Corporate to Coaching to Commercial Assets

After 20+ years as an entrepreneur, 2 tech startups, and a career that spans both corporate and coaching, I’ve seen it all.

Most coaches are still building offers they can’t scale.

Most consultants are stuck selling time for money.

And most corporate escapees are winging it with Canva and hope.

The problem? They’ve inherited a dead paradigm.

The coaching industry has become a loop: post, sell, stripe screenshot, repeat. But what happens when the hype dies?

You need a business that is built on stone, not social algorithms.

The Incubator shows you how to build like an EdTech company.

  • How to structure your IP.
  • How to design assets.
  • How to sell to real buyers.

Not just your followers. Not just a launch list.

The Wisdom Economy Is Here

Welcome to the era where deep expertise is more valuable than trends. Where lived experience matters more than loud marketing. Where frameworks outperform funnels.

In the Wisdom Economy, you don’t hustle to stay relevant. You codify your genius and build a business that lives beyond you.

EdTech is booming…globally. Companies are licensing, acquiring, and partnering with experts who can teach, train, and lead.

If you’re still building offers…you’re missing the bigger picture. It’s time to build an education asset.

My clients have gone on to:

✔️ Land Fortune 500 contracts

✔️ Build 6-figure consulting practices

✔️ License their IP to global companies

Meet Your Mentor – Mary Henderson

You are probably wondering why The Incubator is only 4 Weeks?

This isn’t a “crash course.”

It’s an execution container.

Most masterminds stretch for 6–12 months with more calls than action and still leave you wondering what you actually built.

The Incubator condenses 12 months of strategy, frameworks, and wasted time into 4 focused weeks of action.

We use proprietary AI-powered templates, pre-built frameworks, and a real-time feedback loop to fast-track clarity, build commercial assets, and get to monetisation, without the fluff.

Because time isn’t the asset…momentum is.

And momentum is what builds results, creates revenue, and drives the energy that attracts serious buyers.


NEXT INCUBATOR STARTS: 1ST OF SEPTEMBER, 2025 [Aust EST]

Next 4 Week Incubator
Starts: Monday, 1ST OF SEPTEMBER 2025
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pink arrow sign - personal branding masterclass

You Have Three Options to Choose From That Suit Your Budget & Needs…

Why Industry Experts Stay Invisible (And How The Incubator Turns Wisdom Into Revenue)

You’ve taken the courses, followed the funnels and worked with the coaches who promised 6 figures in 6 weeks.

So why are you still stuck?

Because the traditional online business world was never designed for midlife professionals with real experience.

Here’s what no one tells you:

  • You can’t scale a business with freebie seekers, and right now, your content is attracting the wrong audience
  • Your messaging sounds like everyone else’s, because it’s built on tactics, not your unique value
  • You’re spending hours a week creating content without a clear system that drives conversions
  • You have years – even decades of hard-earned wisdom, but no way to monetise it at different price points
  • You’ve tried to duct-tape together funnels, lead magnets, and offers… but there’s no end-to-end system holding it all together
  • And deep down, you’re tired of playing in a field that feels noisy, superficial, and completely misaligned with the woman you’ve become

And here’s what changes inside The Incubator:

✅ You define your Signature Solution – the one you’ll become known for

✅ You build nano and micro self-study programs that filter out freebie seekers and create cash flow at every level

✅ You craft a brand proposition and promise that positions you as the premium authority in your space

✅ You build a customer journey system that aligns with real buying behaviour, not outdated funnels

✅ You create your sales pages, email sequences, discovery call process, lead magnet, and outreach strategy all in weeks, not years

✅ You collapse time, implement fast, and finally feel the confidence of a business that matches your brilliance

This isn’t another “coaching container.”

It’s an end-to-end business operating system designed for smart, strategic experts who are done being the industry’s best-kept secret.

  • You think it’s useless to start your own business because nobody cares about entrepreneurs who aren’t beautiful and young. 
  • You constantly find yourself giving knowledge away for free, when deep down you know it has more value. 
  • You want to create an impact in the world, but don’t know where to start.
  • Your expertise remains hidden and under-monetised. 
  • You have done many femme courses and mindset coaching calls, but still feel irrelevant. 
  • You have years of experience that can be applied to a coaching or consulting business, but you don’t want to take the risk in case you don’t succeed. 
  • You have a lot more to offer than what you are doing right now.
  • You want to belong to a tribe of women who are already leveraging their knowledge, wisdom and skills to have successful 7-8 figure businesses. 

If you answered YES to any of the above, let me show you another way.

There is Nothing Like The Incubator

Mary Henderson - Hero Program to Make Money While You Sleep

What Makes This Different

Live Feedback: Real-time support in a private WhatsApp group. You don’t wait days. You get answers now.

Post-Program Momentum: The Incubator doesn’t end after 4 weeks. Our community is on fire and keeps growing.

Constant Upgrades: Your business evolves, and so does The Incubator. You’ll always get the latest frameworks.

Asset-First Thinking: We don’t build businesses that hustle. We build businesses that scale, sell, and change lives.

Why Me?

I’ve spent the last 23 years building tech companies, leadership & sales frameworks, digital infrastructures, and scalable business models, long before it became trendy.

I didn’t learn this from a mastermind. I lived it. I breathed it. I built it.

And I’ve refined it into a replicable system that helps midlife women collapse time and monetise what they already know.

I created The Incubator because I saw a pattern:

Brilliant women with real experience were being coached like beginners.

They were taught to build offers with no backend system, create content with no strategy, and launch without understanding how to lead the buyer journey.

I built this container to change that – fast.

When you step inside The Incubator, you don’t get tips.

You get structure. You get systems. You get support from a leader who can see the full vision of your business and map it into tangible, sellable, scalable form in weeks, not years.

Mary Henderson - Hero Program Accelerator to Make Money While You Sleep
Mary Henderson Story - Online Business Coach - Hero Program Accelerator to Make Money While You Sleep

If You’re Done Piecing It All Together, It’s Time to Build the System That Does the Heavy Lifting.

You’ve tried to DIY your way to success.

You’ve bought the courses, downloaded the templates, and followed the formulas.

But deep down, you know:

None of it works unless there’s a system holding it all together.

The Incubator was designed to change that.

In just four weeks, you’ll go from scattered and second-guessing to strategic, systemised, and sales-ready.

We’ll take your decades of lived experience and build a business that reflects your value, works while you rest, and supports the lifestyle you’re finally ready to claim.

And you won’t be doing it alone.

You’ll have:

  • My direct support on every call
  • Private WhatsApp access for momentum between sessions
  • An entire community of midlife women who get you, advocate for you, and want to see you win

You’ve already done the hard part – you became the expert.

Now it’s time to install the system that turns your wisdom into wealth.

And YES – We Handle The Tech.

One of the biggest reasons midlife professionals stay stuck is simple:

They don’t have the tech infrastructure and they’re done trying to duct tape it all together.

That’s why The Incubator doesn’t just give you strategy. We help you implement it fast.

You’ll get full support with:

  • Sales pages that convert without needing a copywriter
  • Lead magnets connected to email sequences that actually move people to buy
  • Simple, powerful systems for booking calls, delivering offers, and onboarding clients
  • An intuitive backend that runs like a well-oiled machine (without needing a full team)

You don’t need to be “techy.”

You need a system that’s already been built and adapted to your business.

And that’s exactly what we do inside The Incubator. And if tech makes you nervous, don’t worry. You’ll have access to my trusted web developer at a low cost, plus I’m a tech expert myself and can personally guide you through 99% of your questions along the way.

Online Business Coach Mary Henderson

What’s Stopping You from Pursuing Your Deepest Desire?

You’re Struggling to Turn Years of Experience into a Clear, Marketable Offer

You’ve mastered your craft. But when it comes to packaging that brilliance into one offer that’s scalable, sellable, and strategic… you freeze.
The truth is, you don’t need more ideas.
You need a system to extract what’s valuable and build it into a premium offer that reflects your depth.

You’re Great at What You Do – But Marketing Still Feels Confusing (and Gross)

You didn’t spend 20+ years becoming an expert just to learn Instagram algorithms.
You’re not interested in viral trends or boss babe tactics.
What you do want is messaging that magnetises premium buyers and marketing that’s built on your truth – not someone else’s script.

You Know Tech and AI Matter, But You Don’t Know Where to Start (and Don’t Want to Pretend)

You’re not technophobic – you’re discerning.
You want to integrate digital tools the smart way, not waste time learning software you’ll never use.
Inside The Incubator, we guide you through the tech (or do it for you), so it becomes your power, not your stress.

You’re Moving Fast – But Without a System, You’re Always Playing Catch-Up

You’ve outgrown DIY.
You’re tired of bouncing between ideas, offers, and strategies with no real backend holding it all together.
It’s not that you’re behind, it’s that you’re building without a system. And that stops here.

One of my clients, Gina Riley, is a career transformation coach who has built a multiple 6-figure business with a waiting list based on developing a system to take her clients from start to results in 6 weeks. Listen to her case study.

Package Your Skills into a Transformational Online Academy

I’ve combined my expertise in building premium programs, brand creation, and advanced sales and marketing into The Incubator. This step-by-step program is designed to help you monetise your true value and create a lasting impact.

This is What Other People Say About The Incubator Bootcamp…

Deepa is an Executive Leadership Coach and Works with C-Suites in Fortune 500 Companies. Her Online Program Was Designed to Serve Emerging Leaders…

Stop Acting Like a Best-Kept Secret. Build the Business and Brand That Makes You a League of One.

BECOME A LEAGUE OF ONE

Build the Business and Brand That Makes You a League of One.

The Incubator isn’t a vibe. It’s a system.

For experienced coaches, consultants, and experts who are done with hustle culture, freebie seekers, and “boss babe” tactics.

If you have 20+ years of knowledge, wisdom, and skills, but you’re stuck:

❌ Undercharging

❌ Overgiving

❌ Winging it without a clear offer, price, or strategy

The Incubator changes everything.

WHO IS THIS FOR?

✅ You’re an expert transitioning out of corporate and ready to build your own thing.

✅ You’re a coach or consultant sick of winging it with freebies and PDF chaos.

✅ You’ve done the self-paced courses and they got you nowhere.

✅ You want to build a business that scales with or without you.

✅ You’re ready to be taken seriously by real decision-makers.

THE PROMISE

No more patchwork tactics. No more niche confusion. No more playing “nice girl” for likes.

Inside The Incubator you will:

✅ Extract and systemise your genius into paid offers that buyers actually want

✅ Build a signature program that cannot be replicated

✅ Create a low-ticket, high-converting Nano Offer as your top-of-funnel entry point

✅ Master buyer psychology so you stop attracting freebie seekers

✅ Develop a sales system that qualifies, converts, and scales

✅ Build your entire content strategy with frameworks that speak to buyers, not lurkers

✅ Learn to think, act, and sell like a category-defining brand

The 4-Week INCUBATOR Journey…

Your 20+ years of wisdom turned into a bankable business in weeks, not years.

Because inside The Incubator, you don’t just get lessons.

You get my proprietary AI Data Prompts – the same frameworks I used to build brands, design signature offers, close sales, and write content that converts.

These aren’t swipe-file prompts you’ve seen on Instagram.

They’re algorithmic-level instructions refined from 20 years of entrepreneurship, brand strategy, and sales psychology.

They don’t just save time. They collapse time.

WEEK 1: Brand – Define Your Identity

Outcome: Craft an uncopyable brand signature that positions you as the go-to authority.

What you’ll do:

  • Use AI Prompts to unpack decades of experience into clear, marketable IP
  • Define your Identity Signature – your unreplicable promise, voice, and authority positioning
  • Articulate your premium brand proposition that magnetises serious buyers
  • Design your visual methodology that sets you apart on sight

WEEK 2: Offer – Build Your Premium Program

Outcome: Systemise your genius into a results-driven signature program buyers want to pay for.


What you’ll do:

  • Deploy AI Prompts to extract and organise your embodied expertise into a cohesive program
  • Name and price your signature offer confidently
  • Break your system into Nano and micro offers that power your funnel and generate multiple income streams
  • Map your avatars with the Buying Cycle Matrix for precision targeting
  • Craft your Sales Adventure Strategy that moves buyers from curious to converted

WEEK 3: Sell – Design Your Sales and Content System

Outcome: Build the entire sales ecosystem that qualifies, nurtures, and converts buyers with ease.


What you’ll do:

  • Use AI Prompts to write your complete sales page and email nurture sequences effortlessly
  • Build your low-ticket Nano Program as a high-converting entry point
  • Develop lead magnets with my Canva templates and done-for-you email sequences
  • Create a 30-day strategic content plan using advanced AI frameworks that speak directly to problem-aware buyers
  • Master my discovery call framework for easy, authentic closes (you will love selling after you implement this)

WEEK 4: Launch, Impact, and Scale

Outcome: Launch your business with a full-stack system ready to sell, deliver, and scale your impact.

What you’ll do:

  • Choose your LMS and tech stack with total confidence
  • Deliver experiential online programs that generate real outcomes
  • Build lesson frameworks that create experiences and done-for-you workbooks for easy delivery
  • Use my proven LinkedIn and Facebook outreach strategies to fill your pipeline with buyers
  • Access my recommended tech partners for setup and support
  • 12 months access to The Incubator and the recorded sessions for ongoing implementation

WHY THIS WORKS

Because The Incubator isn’t just training. It’s implementation – supercharged.

Every lesson. Every framework. Every sales page. Every email sequence. Every piece of content.

Built with AI data prompts that do the heavy lifting for you.

No more blank pages. No more endless overthinking. No more wasted years.

Just your brilliance, systemised, monetised, and paid for.

This is the Total Value of The Incubator

This is what you get when you JOIN The Incubator:

  1. Hyper detailed video lessons that explain the why, what and how – Valued at $7,000

  2. Supporting frameworks, Canva templates & complex master AI data prompts done for you – Valued at $5,000
  3. Access to Authoritti personal branding proprietary software – Valued at $1,000
  4. Buying Cycle Matrix – Valued at $2,000
  5. Content and marketing Frameworks – Valued $2,000
  6. WhatsApp support group for 12 months – ongoing micro coaching – Valued at $2,000
  7. Access to the online program for 12 months (inc. updates to lessons) – Valued at $1,000
  8. 4 weeks group coaching – Valued at $2,000

TOTAL VALUE: $22,000

Hear Maryia’s Experience…

Hear Alidia’s Experience…

Hear Falguni’s Experience…

Hear Kathy’s Experience…

If you’re looking for hype, hustle, or “build trust” tactics for 6 months before you make a sale – this is not for you.

Online Business Coach Mary Henderson - Hero Program Accelerator to Make Money While You Sleep

Who This Is For

✅ You’re an expert transitioning out of corporate and ready to build your own thing.

✅ You’re a coach or consultant sick of winging it with freebies and PDF chaos.

✅ You’ve done the self-paced courses and they got you nowhere.

✅ You want to build a business that scales with or without you.

✅ You’re ready to be taken seriously by real decision-makers.

What This Is NOT

❌ A “boss babe” mastermind.

❌ A DM sales script.

❌ A $20K funnel with zero backend.

❌ Just more mindset fluff.

This is commercial training for people who want to turn their intellectual property into income.

What You’ll Walk Away With

✅ Your signature methodology, designed for scale, not stuck in your head.

✅ One commercial asset you can sell, license, or pitch.

✅ A clear business model that’s ready for acquisition or collaboration.

✅ A strategy for authority-driven content (not algorithm-chasing reels).

✅ A platform that speaks to VCs, universities, and global companies.

✅ Momentum that compounds, because the Incubator community doesn’t die at Week 4.

Ready to Stop Selling Like Everyone Else?

Let’s make you a League of One.

This isn’t $5K for ‘coaching’ – it’s $5K to install the system that will generate your next $100K.


NEXT INCUBATOR STARTS: 1ST OF SEPTEMBER, 2025 [Aust EST]

Next 4 Week Incubator
Starts: Monday, 1ST OF SEPTEMBER 2025
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pink arrow sign - personal branding masterclass

You Have Three Options to Choose From That Suit Your Budget & Needs…

The Next Incubator Starts:

Sydney, Australia Mon, 1 Sep 2025 at 7:00 am AEST

Eastern Time, Sun, 31 Aug 2025 at 5:00 pm EDT

Pacific Time, Sun, 31 Aug 2025 at 2:00 pm PDT

Central Time, Sun, 31 Aug 2025 at 4:00 pm CDT

Mountain Time, Sun, 31 Aug 2025 at 3:00 pm MDT

London, UK, Sun, 31 Aug 2025 at 10:00 pm BST

Johannesburg, South Africa Sun, 31 Aug 2025 at 11:00 pm SAST

Singapore, Singapore Mon, 1 Sep 2025 at 5:00 am SGT

What is included in The Incubator:

Detailed video lessons that explain the why and how – Valued at $7,000

Supporting frameworks, can templates & ChatGPT data prompts done for you – Valued at $5,00

Access to Authoritti personal branding proprietary software – Valued at $1,000
Buying Cycle Matrix – Valued at $2,000
Content & marketing strategy – Valued $2,000
WhatsApp group – micro coaching – Valued at $2,000
Access to the online program for 12 months (inc. updates to lessons) – Valued at $1,000
4 weeks group coaching Valued at $2,000
TOTAL VALUE: $22,000

Frequently Asked Questions

Do I gain immediate access to the system upon enrollment?
Yes, once your payment is processed, you will receive an email with your login details, granting you immediate access to the program.

How long do I have access to the system?
You will have access to the system for a full 12-month period, during which you will receive all updates to ensure your learning experience remains current.

Are the lessons in the system supported by video tutorials?
Absolutely. Each lesson is accompanied by a detailed video tutorial that explains the ‘why,’ ‘what,’ and ‘how’ of each topic, making it feel as if I am sitting right beside you.

Who should consider enrolling in this program?
This program is ideal for motivated coaches, consultants, industry experts, and service-based business owners who are serious about establishing themselves as leading authorities and building an online education platform.

Who might not benefit from this program?
This system is not suited for individuals looking for quick, effortless success. It requires dedication and consistent effort to apply the knowledge and achieve significant results.

What makes this coaching program stand out?
First and foremost, this is an incubator style bootcamp that focuses on implementation. Our program focuses on strategic, results-oriented frameworks rather than outdated digital marketing tactics. This is an end to end solution to turn your genius into an online education business and self study programs.

Are there additional costs after enrollment?
The initial investment covers full access to the online program. However, all third-party services, such as Canva, Learning Management System platform, hosting, domain names are not included.

What do I get if I opt-in for the additional 3 or 6 x 1:1 coaching package?
From past experience, about 40% of our clients upgrade to work with Mary on a 1:1 basis. Creating an online digital business requires alignment across multiple moving parts. This package is perfect if you want Mary to help you create your self study programs, sales ascension strategy and content strategy specific to one or multiple self study programs. If you are technophobic, this package will fast track your results because Mary works at lightning speed and technology is her love language.

Can I benefit from this program if I have a minimal social media following?
Definitely. Our approach focuses on advanced content and marketing strategies that do not rely on how many followers you have.

Is prior qualification necessary to join the program?
No specific qualifications are required—just your professional expertise and commitment. Our system is designed to enhance and leverage your inherent authority.

Do I get support?
Yes, absolutely. This is a 4 week group coaching, plus 12 months support in a private WhatsApp Group where you can ask questions and get support from myself and others. This is a place where I offer micro-coaching on a daily basis and share updates or information that you need to know. You can add one to one coaching if you feel you need more.

Do you offer a payment plan?
There is an option for three monthly payments on the checkout page.

Does Mary facilitate the weekly group coaching calls and the one to one coaching?
100% YES.

When does the next 4 week bootcamp start?

Sydney, Australia Mon, 1 Sep 2025 at 7:00 am AEST

Eastern Time, Sun, 31 Aug 2025 at 5:00 pm EDT

Pacific Time, Sun, 31 Aug 2025 at 2:00 pm PDT

Central Time, Sun, 31 Aug 2025 at 4:00 pm CDT

Mountain Time, Sun, 31 Aug 2025 at 3:00 pm MDT

London, UK, Sun, 31 Aug 2025 at 10:00 pm BST

Johannesburg, South Africa Sun, 31 Aug 2025 at 11:00 pm SAST

Singapore, Singapore Mon, 1 Sep 2025 at 5:00 am SGT

Refund Policy:
Refunds are not available for this program. Upon payment, you gain immediate and full access to our comprehensive frameworks and systems, which represent the culmination of nearly 24 years of dedicated development and expertise. We encourage you to carefully consider if this program aligns with your needs and financial situation before enrolling. For those opting for the split payment option, please note that failing to complete your second payment will result in immediate termination of your access to the online program and removal from the WhatsApp support group.