I built a 7-figure software company in 2005, designing web-based membership systems exclusively for universities. Revenue was flowing, success was visible, and I had all the markers of achievement—the company, the lifestyle, the validation. By every external measure, I was living the dream.

Three hours after my second son was born, I reached for lip balm from my hospital bedside drawer, and my business card fell out. When I picked it up, something shifted. In that fraction of a second, my entire life unravelled before me. I saw with devastating clarity that my whole existence had become a series of labels—titles, possessions, performances designed to keep up with the Joneses. I was trapped on a hamster wheel, seduced by endless busyness with no sense of real freedom.

Everything in my life had to match the narrative I was projecting. My circle of influence, the restaurants I frequented, my material possessions – all of it was carefully curated performance. I realised I’d created a “job” that matched the story I was living, and none of it was authentic. The validation I was seeking from the outside world was masking a deeper truth: I was running from myself.

I knew immediately that I had to resign from my own company. But more than that, I knew I had profound internal work to do—work that nobody in my European ancestry had ever undertaken. The paradigm was clear and unquestioned in my family: university, salary, retirement, white picket fence. I was about to break that chain.

Two weeks later, I resigned from my own company and walked away from seven figures. I took a twelve-month sabbatical to find myself, working with two mentors – a professor of philosophy and an expert in the emotional body, while enrolling in a quantum medicine course to understand the mind-body-emotion connection. For twelve months, I sat in silence. No hustle, no building, no performing. Just internal work, facing the wounds, the patterns, and the need for validation I’d been running from my entire life.

That year of stillness changed everything. I began to see that I’d accumulated thousands of hours of knowledge, wisdom, and skill that, when merged, could solve complex problems in ways I’d never consciously recognised. But it was more than just accumulated experience; I had a profound realisation that my natural gifts, talents, abilities, and skills weren’t coincidental. They felt divinely orchestrated.

I could suddenly connect the dots. Looking back to 2000, I could see that I’d been building brands without naming what I was doing. When I managed a sales team for a U.S.-based IT company, I wasn’t just developing salespeople, I was building brands. I’d created frameworks and systems without fully understanding the architecture I was constructing. My software background, my sales expertise, my ability to systematise, my understanding of transformation – all of it had been preparing me for something I hadn’t yet seen.

When I merged what I now call my “internal inventory”, my natural abilities with my professional experience, I could see how I was uniquely designed to solve a complex problem and serve in a way I had never experienced before. This was my unique code. The reason I was put on this earth was to carry all of this inside of me and take it to the world. I understood, for the first time, what value actually means and how it functions as currency.

But then came an even more profound realisation: every human being on this planet has their own unique code. Most of us simply don’t know it because we’re so caught up on the hamster wheel, because we’ve normalised stress, anxiety, distraction, and busyness. We think that’s just how life works. But the truth is the opposite. When you step off the wheel, when you sit in silence long enough to see what you’re actually carrying, that’s when you discover your genius.

For me, wisdom took on an entirely different meaning through this lens. It wasn’t just accumulated knowledge or experience. Wisdom became the highest currency in the universe – the merging of your natural gifts with your lived experience in service of solving problems that only you are uniquely designed to solve.

I could see my natural abilities clearly: building end-to-end sales systems, designing digital membership systems, converting knowledge into transformational programs rather than educational courses, creating content that conveyed stories, clear messaging, and expertise, and creating tangible outcomes that changed lives. And underneath all of it, I knew how to sell. But what nobody had taught me in business school – what I learned in those twelve months of silence was this: your external revenue is a direct reflection of your internal energetic state.

You can have all the strategy in the world, but if you’re operating from desperation, proving your worth, seeking validation from outside yourself, you’ll attract clients who mirror that frequency back to you. Strategy without energetic alignment doesn’t lead to success; it leads to exhaustion. I had lived this truth without understanding it. Now I saw it clearly.

When I returned from that sabbatical, I was a different person. I started building again, but from a completely different foundation. Not from validation, but from alignment. Not from desperation, but from certainty. Everything changed.

Fast forward to 2020. I began working exclusively with industry experts – professionals with twenty to thirty years of experience who were making $50,000 to $80,000 per year. Something in me broke when I witnessed their struggle. These were people who had commanded $300,000+ salaries in corporate environments. They were strategic thinkers, sophisticated problem solvers, holders of wisdom that only decades of experience can create. And they were working twice as hard for half what they were worth.

Every business coach was telling them the same thing: build a course, create a funnel, post daily, run webinars. Sell information. I watched them become exhausted from learning, drowning in marketing tactics they would never implement, profoundly undermonetised despite their vast expertise. They were operating from desperation because nothing was working. I recognised the pattern immediately because I had lived it – the hamster wheel, the performance, the proving, the belief that if you just work harder, hustle more, post more, then you’ll finally be enough.

That’s when I understood my true mission. I needed to help industry experts stop undermonetising their wisdom. I needed to show them that their twenty-plus years of expertise weren’t outdated; it was intellectual property waiting to be commercialised. I needed to build implementation systems with them so they could stop learning and start earning. Most importantly, I needed to teach them what I learned in that hospital room: you can’t strategy your way out of misaligned energy, and you can’t hustle your way to abundance from a place of scarcity. You have to do the internal work first, then build the systems.

I created The IncubAItor because I know both sides of this equation. I know what it’s like to build a seven-figure company from performance and validation, and I know what it’s like to build from alignment and certainty. The difference is everything.

What I bring to this work is a combination that I’ve never seen anyone else put together. My tech expertise comes from years of building software systems – I understand how to code wisdom into AI and turn decades of expertise into CustomGPTs that command $15,000 contracts and retainers. My sales mastery comes from building million-dollar sales systems from scratch – I know how to monetise, how to sell, how to position value in ways that command premium fees. And my understanding of what I call Energy Intelligence comes from those twelve months of silence when I learned that your energetic signature determines who you attract, and that strategy alone is never enough. I am still learning about my potential to this day.

This is what I call The Wisdom Economy. In this economy, experience isn’t a liability but an unfair advantage. We don’t teach frameworks; we build monetisation systems. We validate first, build second. Our clients are selling by week four.

If you’re an industry expert with twenty-plus years of experience, working twice as hard for half what you’re worth, exhausted from learning, and ready to stop proving and start choosing, this work is for you. Not another course, not another framework – implementation and monetisation in four weeks.

I refuse to let brilliant people stay undermonetised. I refuse to let wisdom go to waste. Your best years in business are ahead of you, not behind you. And it’s my mission to prove it.