If you have 60 seconds, I want to share something with you.

When you can come back to your core – which is what I call your natural state of being – and understand what that truly looks like, understand the problem that you can truly solve, the people that you can truly serve, and what you can truly promise when you can stick to that lane…that is when you convert your genius into a commercial outcome.

The focus on all these bells and whistles and gadgets and shiny object syndrome is a recipe for disaster. It’s a dead end. It doesn’t lead to financial gain, nor is it serving humanity in any capacity?.

Think about what it is that you’re trying to sell and what it is that you want to be known for.

Once you understand that, then you can do something with that.