You Need To Know The Winning Trifecta of Personal Branding

There's no point in creating content if you're actually going to show up and talk about your dogs and your cats, when you're actually trying to sell a solution to a B2B problem. You've just missed an opportunity right there. That's the first thing - the content strategy is fundamental.  Staying in your lane [...]

By |2021-03-05T00:47:21+11:00February 22nd, 2021|Categories: Personal Branding, Starting An Online Business|Tags: , , , , |Comments Off on You Need To Know The Winning Trifecta of Personal Branding

What Does It Take To Be Trusted As A Specialist In Your Field?

          It takes 60 touchpoints for a prospect to trust me.   60. Trust is all I’m after – not sales.  There are a lot of touchpoints required to gain that trust. You can't create success by hoping that you're going to be found.  That doesn't exist anymore.   Most people don't [...]

By |2021-02-22T17:52:38+11:00January 28th, 2021|Categories: Personal Branding|Tags: , , , , , , , , , , , |Comments Off on What Does It Take To Be Trusted As A Specialist In Your Field?
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