The Key To Being Believable As A Personal Brand
A lot of people talk about personal branding, but they talk about it from the aesthetic standpoint. It's, "Look at me, look at me. I want to get rich and famous on social media." That's not the game I'm playing. I don't play in that space. The space that [...]
Can You Articulate What You Do In Less Than 5 Words?
First and foremost is to be very, very clear on what it is that you do. Be very clear, because most people cannot articulate what they do in less than five words. It sounds really simple, but oh my God, it's the hardest part of the puzzle. Once you [...]
You Need To Know The Winning Trifecta of Personal Branding
There's no point in creating content if you're actually going to show up and talk about your dogs and your cats, when you're actually trying to sell a solution to a B2B problem. You've just missed an opportunity right there. That's the first thing - the content strategy is [...]
What Happens When a Company Fails To Embrace Innovation?
I originally posted this article on LinkedIn on March 16, 2019, here. Those who are unwilling to embrace innovation place themselves in a difficult position. They are left behind the proverbial eight ball because they are tethered to outdated mindsets. These businesses will lose market share to their more forward-thinking competitors rather quickly. They are also [...]
Do you want to know how I close prospects?
You can waste countless hours, days, months telling your prospect what they want to hear or you can tell them what they don’t want to hear. I used to spend so much time nurturing a prospect…I mean how long is a piece of string… So, I decided to play a different game and not only has [...]
You need to ask yourself 4 questions when you are uncertain
Have you ever purchased a digital product for $97 and then found yourself spending $297, then $497, then all of a sudden your at the $1K mark....and still didn’t get the solution you thought you were going to get?? I’ve been there too. Believe me. It’s sickening. And….there is A LOT more of that to come [...]
I CAN TURN your coaching business from zero to hero in 7 days.
No, I can't. I just wrote that to get your attention. What I really want to say is this. If you are on Facebook every second post is selling a magic blueprint, sales funnel or leads on steroids and all you have to do is download a script and you will have success! Here is what [...]
Have you ever been bullied?
I was the loneliest person at primary school. I spent 4 lunchtimes out of 5 on my own each week. I had huge anxiety. I had no strategies. It kept me up at night I had no tribe And no experience to lean on. I let the bullies win because they had ammunition. Me, on the [...]
2021 will be about competing for attention. Where will you be?
Where are you on this visual right now? Hobby, Hustler, Business Owner, or Authority? Or should I ask - where do you want to be in 12 months? How many people refer to themselves as an entrepreneur or influencer? Sadly, 95% of these people don’t even make $10K per year. On the outside, they look impressive [...]
What side of the fence are you playing?
Are you selling time for money or are you selling a solution? I think the visual speaks for itself. Do you agree? Many of my clients are in Professional Services and have a common them: 👉🏼They have more than 10,000+ hours dedicated to their specialisation 👉🏼They can solve a major complex problem 👉🏼They have a process [...]
Critical Thinking is Your Ultimate Currency
The other day my dad said to me, “don’t use Himalayan salt because it’s poison." I asked him where he got this information and he said, “the news." The mass media are doing the thinking for the mass. You know the sayings, “knowledge is power” and “the rich get richer." These both go hand in hand. [...]
How To Future-Proof Your Social Media Accounts
Holy moly….it happened to me the other today and I learned some very valuable lessons. Here is what I learned, and I hope these tips help you future-proof your social media accounts and your brand presence: 1. Create awesome content to attract high-quality people who will advocate for you and follow your work. Why? When you [...]
You already own my most powerful tool: Autosuggestion
The mass media are brilliant at using this technique to sell a narrative. It's a very powerful technique. In fact, it has been used for millennia across many different platforms, industries and leaders. Choosing what content you allow in and out OF YOUR MIND is not easy. It requires discipline and commitment. I don’t know about [...]
10 Tips On How To Start A New Career At 50
Starting a New Career at 50 can be confronting, overwhelming, and a shock to the system. One day you are at the top of the corporate ladder, and the next day you are redundant. The feeling of being invisible at this stage of your career is where fear starts to manifest, which then leads to [...]