Personal Branding is Not About Being Famous
Personal branding is about becoming famous? When you hear the words personal brand, what comes to your mind? I think that many people confuse personal branding with being famous, but that couldn't be further from the truth. A personal brand is you as the business. You see, even the [...]
What Does Your Natural State Of Being Look Like?
Natural State of Being - If you have 60 seconds, I want to share something with you. When you can come back to your core - which is what I call your natural state of being - and understand what that truly looks like, understand the problem that you can truly solve, the [...]
What To Do If You Hate Being In Front Of The Camera?
What To Do If You Hate Being In Front Of The Camera? A lot of the gurus will say video is in. You've got to do video. I say to my clients, if your natural state is not to be in front of a camera, but you're brilliant at writing [...]
Context Is Important – Don’t Miss The Opportunity
Context Is Important - Being authentic has a lot of attributes to it. It's not just about getting on LinkedIn with your fun and telling a story. I find it so sad when people get on their mobile phone and they say, "John Smith challenged me to do my very first video on [...]
I Dare You To Take On This Challenge With Me – Journey To Success
Journey To Success I want to invite you to join me in this challenge for next year. Write your FUTURE YOU book and call it the ONE goal you MUST achieve in the next year. This is how the challenge will work. Write about the manifestation of your day in [...]
How To Become An Industry Expert and Boost Your Brand
How To Become An Industry Expert I did a talk at Western Sydney University last year to the the business school undergrads, I said to them - when you graduate, be very clear on the lane that you most likely want to stay in and put all of your efforts [...]
Are You An Expert – How To Know Whether You Have A Hobby Or A Real Expertise?
Are you an Expert or its a Hobby? Most people are doing it now in a midlife. They're saying, well, I don't have a job, so maybe I can become a coach. I speak to prospects all the time. They think that their website and a lead magnet and the [...]
The Key To Building Your Personal Brand in 2024
A lot of people talk about personal branding, but they talk about it from the aesthetic standpoint. It's, "Look at me, look at me. I want to get rich and famous on social media." That's not the game I'm playing. I don't play in that space. The space that I [...]
How to Articulate Your Thoughts Into Words Clearly and Effectively
How to Articulate Your Thoughts Into Words First and foremost is to be very, very clear on what it is that you do. Be very clear, because most people cannot articulate what they do in less than five words. It sounds really simple, but oh my God, it's the hardest [...]
Personal Branding Strategy – The Winning Trifecta
Personal Branding Strategy - The Winning Trifecta There's no point in creating content if you're actually going to show up and talk about your dogs and your cats, when you're actually trying to sell a solution to a B2B problem. You've just missed an opportunity right there. You should have [...]
Forget Push Marketing – Attract Customers with Modern Marketing
Forget Push Marketing - Attract Customers with Modern Marketing I don't know about you, but my inboxes are always flooded with messages. In fact, it's gone to a whole new level of desperation. People are actually sending me emails, plus LinkedIn messages, to get my attention. This is called push [...]
How A Lack of Innovation Can Cause Business Failure
Lack of Innovation Can Cause Business Failure Those who are unwilling to embrace innovation place themselves in a difficult position. They are left behind the proverbial eight ball because they are tethered to outdated mindsets. These businesses will lose market share to their more forward-thinking competitors rather quickly. They are also going to fail when [...]
Do you want to know how I close prospects?
The Game Plan On How To Close A Deal Like A Pro How to close a deal isn't about pressure, it's about building trust and offering value. You can waste countless hours, days, months telling your prospect what they want to hear or you can tell them what they don’t want to hear. I used [...]
Neuromarketing – How Digital Guru’s Are Using Your Brain To Sell Courses
Neuromarketing is a powerful tool in the arsenal of digital gurus selling online educational courses. It helps them understand how potential customers think and react emotionally, allowing them to craft messaging and marketing campaigns that resonate on a deeper level and trigger action (buying the course). Have you ever purchased a digital product for $97 [...]
Secret Way To Boost Your Coaching Business – It’s NOT What You THINK
I CAN BOOST Your Coaching Business From Zero to Hero in 7 days. No, I can't. I just wrote that to get your attention. What I really want to say is this. If you are on Facebook every second post is selling a magic blueprint, sales funnel or leads on steroids and all you have [...]