Are You An Expert – How To Know Whether You Have A Hobby Or A Real Expertise?
Are you an Expert or its a Hobby? Most people are doing it now in a midlife. They're saying, well, I don't have a job, so maybe I can become a coach. I speak to prospects all the time. They think that their website and a lead magnet and the [...]
The Key To Building Your Personal Brand in 2024
A lot of people talk about personal branding, but they talk about it from the aesthetic standpoint. It's, "Look at me, look at me. I want to get rich and famous on social media." That's not the game I'm playing. I don't play in that space. The space that I [...]
How to Articulate Your Thoughts Into Words Clearly and Effectively
How to Articulate Your Thoughts Into Words First and foremost is to be very, very clear on what it is that you do. Be very clear, because most people cannot articulate what they do in less than five words. It sounds really simple, but oh my God, it's the hardest [...]
Personal Branding Strategy – The Winning Trifecta
Personal Branding Strategy - The Winning Trifecta There's no point in creating content if you're actually going to show up and talk about your dogs and your cats, when you're actually trying to sell a solution to a B2B problem. You've just missed an opportunity right there. You should have [...]
Forget Push Marketing – Attract Customers with Modern Marketing
Forget Push Marketing - Attract Customers with Modern Marketing I don't know about you, but my inboxes are always flooded with messages. In fact, it's gone to a whole new level of desperation. People are actually sending me emails, plus LinkedIn messages, to get my attention. This is called push [...]
How A Lack of Innovation Can Cause Business Failure
Lack of Innovation Can Cause Business Failure Those who are unwilling to embrace innovation place themselves in a difficult position. They are left behind the proverbial eight ball because they are tethered to outdated mindsets. These businesses will lose market share to their more forward-thinking competitors rather quickly. They are also going to fail when [...]
Do you want to know how I close prospects?
The Game Plan On How To Close A Deal Like A Pro How to close a deal isn't about pressure, it's about building trust and offering value. You can waste countless hours, days, months telling your prospect what they want to hear or you can tell them what they don’t want to hear. I used [...]
Neuromarketing – How Digital Guru’s Are Using Your Brain To Sell Courses
Neuromarketing is a powerful tool in the arsenal of digital gurus selling online educational courses. It helps them understand how potential customers think and react emotionally, allowing them to craft messaging and marketing campaigns that resonate on a deeper level and trigger action (buying the course). Have you ever purchased a digital product for $97 [...]
Secret Way To Boost Your Coaching Business – It’s NOT What You THINK
I CAN BOOST Your Coaching Business From Zero to Hero in 7 days. No, I can't. I just wrote that to get your attention. What I really want to say is this. If you are on Facebook every second post is selling a magic blueprint, sales funnel or leads on steroids and all you have [...]
Have You Ever Been Bullied
I was the loneliest person at primary school. I spent 4 lunchtimes out of 5 on my own each week. I had huge anxiety. I had no strategies. It kept me up at night I had no tribe And no experience to lean on. I let the bullies win because they had ammunition. Me, on [...]
2024 Will Be About Competing For Attention – Where Will You Be?
Competing for attention means there's a fight for getting focus. Where are you on this visual right now? Hobby, Hustler, Business Owner, or Authority? Or should I ask - where do you want to be in 12 months? How many people refer to themselves as an entrepreneur or influencer? Sadly, 95% of these people don’t [...]
Are You Selling Your Time For Money – Work Smarter, Not Harder
Are you selling your time for money or are you selling a solution? I think the visual speaks for itself. Do you agree? Many of my clients are in Professional Services and have a common them: 👉🏼 They have more than 10,000+ hours dedicated to their specialisation 👉🏼 They can solve a major complex problem [...]
Critical Thinking is Your Ultimate Currency
Recently, my dad warned me about Himalayan salt being "poisonous" because he saw it on the news. But when I asked where he got that information, he couldn't tell me much. This made me realize how easily we can be influenced by headlines without truly understanding the facts. We've all heard the saying, "knowledge is [...]
Build Brand Resilience – 3 Ways to Diversify Your Social Media Strategy
Imagine waking up one morning to discover your primary social media account restricted or suspended. It's a scenario that can send shivers down any brand manager's spine. Suddenly, you're disconnected from your audience and facing the harsh reality of a vulnerable online presence. But fear not! In today's ever-evolving social media landscape, building brand resilience [...]
Reprogram for Success – Autosuggestion for Success
The mass media are brilliant at using this technique to sell a narrative. It's a very powerful technique. In fact, it has been used for millennia across many different platforms, industries and leaders. Choosing what content you allow in and out OF YOUR MIND is not easy. It requires discipline and commitment. I don’t know [...]